Download Global Marketing (8th Edition)
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Global Marketing (8th Edition)
Download Global Marketing (8th Edition)
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For undergraduate and graduate global marketing courses.
The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.
MyMarketingLab for Global Marketingis a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133472221/ISBN-13: 9780133472226. That package includes ISBN-10: 0133545008/ISBN-13: 9780133545005 and ISBN-10: 0133576353/ISBN-13: 9780133576351.
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Product details
Paperback: 608 pages
Publisher: Pearson; 8 edition (January 17, 2014)
Language: English
ISBN-10: 0133545008
ISBN-13: 978-0133545005
Product Dimensions:
8.4 x 0.9 x 10.7 inches
Shipping Weight: 1.8 pounds
Average Customer Review:
3.8 out of 5 stars
27 customer reviews
Amazon Best Sellers Rank:
#321,544 in Books (See Top 100 in Books)
I'm disappointed with the book, it is missing pages 235-266, and it wasn't on the description. The book has a sticker that the book was inspected, but maybe they need better inspection! Unfortunately, the price of the book was more expensive when I realize about this issue and I decided to keep it because that was my only option with a 20% partial refund.
Very eye-opening text, focusing of relevant issues to be considered when 'thinking global'. Insights galore and frameworks to be guided by. Made it to my library!
Good, some highlighting but other than that the book was in good condition.
Great product!!
Book Cover didnt match
No glossary, some chapters such as 8 and 9 not clear enough.
Nice product.
Good product. Fast shipping
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